| Jun 14 |
 Stumble it! |  Digg it! |
There’s plenty of statistics services out there. Google analytics and Statcounter are market leaders, and offer incredibly detailed visitor behaviour statistics. Over time you realise that there’s still missing something though. If only there was some way to understand your user behaviour at a glance. It seems that heatmaps are the solution.
What is a heatmap?
Heatmaps record where your users click within your website, and then compiles the information into a intensity map showing your clicking hotspots.
How will a heatmap be useful to me?
At a glance you can see what areas of your site are performing best. You can even see when users are becoming confused and clicking in the wrong places. This information, if used correctly, can prove invaluble for improving your user experience, ad performance and navigation.
How do I set up a heatmap?
Crazyegg offer a paid service with a powerful heatmap and statistics service. If you don’t want to spend any money though you can use the free heatmap script Clickheat provided by Labsmedia.
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